Commercial
Commercial production
Commercial production for agencies and brand owners. The shoot is planned around the media schedule, and every length and ratio is delivered from the same production.
Broadcast
Television, cinema, and large screens
Every ratio
Master, cutdown, and social
The Gulf
UAE, Saudi Arabia, Oman, Qatar
01 / 05
Broadcast spots
Television and cinema commercials finished for a large screen and a published media schedule. The lengths are agreed before the shoot.
Typical scope
- 01Fifteen, thirty, and sixty second masters
- 02Cinema and large-screen finishes
- 03Supers, legal lines, and end frames
- 04Delivery timed to the media plan
02 / 05
Digital advertising
Short and native films for paid and owned channels. Framing and coverage are set for the placements the plan names.
Typical scope
- 01YouTube, Meta, LinkedIn, and programmatic
- 02Native lengths for each placement
- 03End cards, captions, and supers
- 04A version set from the same footage
03 / 05
Branded films
Short documentaries and editorial films that carry a brand. The piece is written as a film an audience chooses to watch.
Typical scope
- 01Brand documentaries and short films
- 02Interview-led and editorial stories
- 03Series built for owned channels
- 04A campaign set cut from one shoot
04 / 05
Launch films
Reveals and announcement films for a product, a place, or a campaign. The production day is built around the moment the film has to carry.
Typical scope
- 01Product, place, and campaign reveals
- 02Talent and ambassador days
- 03Announcement films for the launch
- 04A master and the cuts the launch needs
05 / 05
Platform versions
Ratios, lengths, and captions for each channel, prepared with the master. The versions are on the shot list before the day.
Typical scope
- 01Vertical, square, and landscape
- 02Lengths each platform publishes
- 03Captions, supers, and end cards
- 04One delivery set from the production
Engagement
What a commercial proposal names
The fee follows the crew, the days, and the versions. The proposal states each of them before a date is held.
- 01A named director, camera, sound, and lighting crew
- 02A shot plan built around the versions required
- 03Locations, talent, and permits arranged with the production
- 04Edit, grade, graphics, and sound completed in-house
- 05Master, cutdowns, and platform ratios delivered together
- 06A schedule with the shoot day and the delivery date
The standard
How the production is run
Agencies retain strategy and the client relationship. MAP takes the production through to delivery.
- 01
A picture for a large screen
4K capture, controlled lighting, and a grade finished for broadcast and cinema.
- 02
A director working from the brief
The film follows the boards. Coverage is planned for every version the media plan requires.
- 03
A Gulf production
Locations, talent, and tone prepared for the UAE and the wider Gulf.
- 04
Every version in one delivery
The master, the cutdowns, and the social ratios leave together.
Process
How a commercial proceeds
The sequence is confirmed in the proposal before the crew is booked.
- 01
Brief
Boards, a script, or a paragraph. Audience, lengths, and the media date.
- 02
Prepare
Crew, locations, talent, and a shot plan for every version.
- 03
Shoot
The production day, staffed as the proposal describes.
- 04
Deliver
Edit, grade, and the full version set.
Questions
Engagement questions
Request a proposal
Send the boards, a script, or a short brief. MAP will reply with a crew, a schedule, and a written proposal.
Dubai Production City
B29, Dubai Production City, United Arab Emirates